" You have to be relevant to enter . Otherwise , you wo n’t make it . " The vision of Fred van Luijk , one of the directors of kalanchoe nursery Vilosa , is clear . And Vilosa is relevant . The merger last year of De Veranda and Solis Plant has made Vilosa a major player on the market .
Both glasshouse were looking to enlarge . Fred , who previously was director of De Veranda , already had an extra localisation in Monster . “ Together you are very powerful , it concerns a huge addition in scale . We bulge out a conversation with Solis Plant . Just like with us , the follow - up was also ready to take over the management . ” In the meantime , both nurseries have completely unite into Vilosa . “ If you require to merge , you must be dare . Then you have to do everything , admit real estate . It direct us three years to fully integrate everything . Now we are one of the large kalanchoe nurseries in the Netherlands . ” Van Iperen , represented by advisors Arjan Spaans and Gerard Bok , paid Fred van Luijk a visit .
CuttingThe Netherlands grow 100 million kalanchoes every year . Vilosa train around 15 million . “ finally there will stay a number of prominent kalanchoe agriculturalist . We want to be the company with the most beautiful and most special industrial plant . At the localisation in Monster and ’s - Gravenzande , we produce a total of 13.5 million plants a class . We develop the special varieties at the Honselersdijk location . There we grow 1 to 1.5 million plants per year . These are our ‘ sweetness ’ . The calibre of the plant begin with the cutting . “ We mainly source our cuttings from countries such as Uganda and Tanzania , but also from Turkey to circularise the risk . We want our cuttings from at least three dissimilar countries . Our experience is that cutting from those countries are the stiff . The growth and light-colored conditions are very favorable there and the monetary value for project and transfer are gloomy . "
Medicine cabinetAt Vilosa , progressively more use is made of biological resources . Fred : “ With Kalanchoes it is very important that growth is controlled . The plant grows too fast before you know it . The current product for control growth will be phase out , but that applies to everyone . This makes the performing field level again and everybody has the same challenge . " Arjan : " It is very authoritative that there is a desire to try out with biology . And at Vilosa there is that desire . As Van Iperen , they take us a lot of question , so we will get to work on them . ”
Fred : “ You continue to require chemicals , but only as a medicine cabinet . For exemplar , we can press lice biologically , but sometimes that just does n’t work or does n’t work anymore . Then we still call for an authorized flora shelter product , more or less as a correction or emergency brake measure . For case , if you are only provide to use a chemic mathematical product once a year , that can be very demotivating . That ’s theory , that ’s not how it works in practice . You rather would not take up with an integrate approach . "
ExcursionsTo be even strong , Vilosa collaborate with four other skillful kalanchoe growers . “ We do the buying of , for example , plant shelter products and fertilisation together . We also purchase cutting together . In time we also require to aggregate sales . " Van Iperen ’s office is salient here : " We are going to share more noesis . That means to make excursions to each other ’s greenhouse . Van Iperen plays a leading role here . The cognition must be recorded and evaluated , so that we reach a high stratum , in finicky with respect to the use of biology . "
Arjan : “ We also need to look broader than only pest control . Everything is linked together . you may also influence ontogeny through your fertilization scheme , you do n’t necessarily need a imagination for that . Fertilization is sometimes also harvest security , which is increasingly becoming similar . "
Fred : “ I think that we will use light much more in the hereafter . We now have assimilation kindling . But with LED lighting , you’re able to also determine outgrowth by play with colors . The plant develop less fast in patrician light . It turn faster with red light . Then you’re able to put the plant under blue-blooded light at the beginning and tardily make the ignitor more red . This way we can tempt and mastery growth with lighting and fertilizer and a minimal amount of plant protection merchandise . ”
strength is very important for Vilosa . That is why Vilosa Planet Proof is indorse . Fred : “ We look very critically at what we do throughout the full chain , from cutting product to delivery to the client . All our localization are also registered for involvement in geothermic heat projects when that starts . It would be nice if we could actively contribute to a greener horticultural sector . ”
SleevesFrom this summer , Vilosa has new sleeves from Van Iperen . “ We have all variety of arm , in all colors and size . We exercise with three segment for the customer , each with its own stain name . A basic segment , Catchy . And two segment on top of that , Le Chic and Calandiva . In addition , we also have our own make for the auction bridge clock , Le Bloom , so as not to disrupt the direct trade . Each brand has its own arm matching the segment . We stand for good quality , so the sleeve do beam that . We also have paper arm for customers who are concerned in that . We consciously opt for that . ” The design of the arm was think together with advertising agency Speax . The plant recommendation on the bottom of the arm is required . The number name to the baby’s room , so that the origin of a plant can always be trace . It also hold in guidelines for the usage of the plant . Arjan : “ Over the course of the process , the design has slimly been correct , so that it perfectly befit Vilosa and the production . Vilosa also form with pot sleeves , especially for the special mixture . The sleeves wait very nice , people could even come in them on the windowpane sill . ”
TrendsAccording to them , it is possible to respond to trends through the sleeves . “ you could not reply to actual movement with the breeding of new varieties . That mental process is too long . You do call for three to four years for a new variety . By using the sleeve and take the right varieties from the current salmagundi , you may keep up with the trends . ” Vilosa purchase the sleeves from Van Iperen because of the cost and the exist reciprocal trust . Gerard : “ We work with multiple suppliers . Most sleeves are produced in Vietnam and China , but we also have provider in Europe to serve the customer with short delivery time . Every manufacturing plant has its strong points . At Vilosa we have choose for the best provider in fiat to insure calibre , in particular for the machine sleeve . And the sleeves really must be unspoilt . If something is wrong and the machine press , the vantage of a cheap arm is quickly gone . " Fred : " Van Iperen is doing well . If they do not do well , they will hear that from their client , so they really are not regardless with their work . " Arjan accentuate this : " You also have to keep commune with each other . Then you keep each other sharp . "
For more information : Van IperenSmidsweg 243273 LK WestmaasThe NetherlandsT : +31 ( 0)186 - 57 88 88www.iperen.com
