“ Last year we were down to 10 % of our sales , and now everything is rearward , ” say Jose Azout , proprietor of Alexandra Farms , Colombian cut garden rose farm . Azout explains how they have been seek to keep up with the sudden high demand , the succeeder of their newly added nebuliser roses , and what varieties to expect for next twelvemonth ’s wedding time of year . Jose Azout atFlowersExpo2019 in Moscow , Russia . Down to 10 % salesAccording to Azout , the pandemic was a ambitious fourth dimension for Alexandra Farms , with a reduction in sales that was unprecedented . As Alexandra Farms is mostly a provider for weddings and effect with flush , their sales snuff it down severely . “ When the first quarantine convention started in March of 2020 , we had weeks where our sales blend down to only 10 % of what we normally deal . After a couple of weeks of this , we make up one’s mind we had to lower our expenses . We took out some hectare , and pruned some of the plant to see if we could delay production . We also had to lower the salaries of our employees . Luckily , at the end of September 2020 thing started to pick up , and we were able to get all of our employees back . ”2021 : “ Everything is backwards”Azout explicate that this year is the consummate antonym . “ Everything is back now , we even have untune client as we are not able to meet need . Our farms are now producing on less hectare , we have had terrible atmospheric condition , and are deal with a scarcity of pesticides and fertilizers . As a upshot we are produce less flush , but now everyone is getting married and wanting wedding flower . ordinarily , things are the other way around and you are trying to deal more . But presently , selling is the promiscuous part but provide is hard . We are trying to parcel out in the best direction that we can . These are the times when well communication with our customers is key . We taste to give our client as much information as possible on the quantities usable . Most of our customers understand the difficult situation we are in . ”
“ Spray garden roses are taking off”In 2020 , Alexandra Farms introduced five varieties of nebulizer garden roses to their assortment , and according to Azout they will soon be adding more . “ We did n’t have any spray roses in our compendium before these , and we are excited to see the positive response to them . We were verbalize to some designer and realized that there were certain atomiser colors that they were attracted to , so we determine to set forth adding them to our assemblage . We are plan to add more spray varieties to our compartmentalization next year . ”
New varieties for next year ’s nuptials seasonAzout shares that the sand colour , pelt look and blush shades have been pop colors for weddings . In channel with this tendency , he shares some of the fresh varieties that Alexandra Farms is planting now , and introducing for next year ’s nuptials time of year . The Princess Collection will have the Princess Fairy Kiss and the Princess Pinku ( Pink).The Princess Fairy Kiss“The “ Princess Fairy Kiss ” is a clean pink garden spraying rose with a very faint blush of pink on three or four blooms per stem . It really occupy out a bouquet and is the perfect blush colour brides seem to be look for . ”The Princess Pinku ( Pink)“The “ Princess Pinku ( Pink ) ” is the sister of our ‘ Princess Midori ( Green ) ’ spray roses . She is a light pink , small rose that attend best as a support or filler . It give designers another grain to use in aerial , natural expect bouquets . ”The Wabara Miyabe Brown“The Wabara “ Miyabe Brown ” is the sis of Miyabi – a much sour tan version of the very popular original . Both sister afford up to 100 % and are honest and hardy . Sure to please any sophisticated interior designer or Saint Bride . ”The Alexandra Deluxe Just Peachy“Just Peachy ” is a spray rose with hardy , uncompromising blooms . The colour is a pink on the outside , pass off towards white and stop in peach . Quite alone , this semblance pattern will facilitate designers transition between pinks and peaches and whites in their wedding bouquet . "
For more entropy : Alexandra Farms[email protected]www.alexandrafarms.com
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