If it is n’t , the ad agency behind this medulla promotion must cerebrate women gardener are fleeceable to the point of drooling idiocy .
Welcome toDig . Drop . Done . Where women come in 3 sizes : cocktail - swill down sexual urge kitty , cupcake - baking mom , and attending - famish , curler - wearing golf game widow . Each of the part has her own wardrobe , props , and videos . I hope the actress who play them were pay well . They ’re quite bad , but even so , hard to see how anyone could say this crap convincingly . Here are some of their lines :
I ’m realizing it ’s an chance for me to explore who I am and try new things … medulla - smart and life history - wise .
I garden when I have sentence and know a fiddling about bulbs , but I ’m just an expert . Honestly , between the kids , the house , the dog and a part - clip job , my living is somewhat mad .
I ’m just getting started gardening and bulbs are a great way to dig in without chipping a nail .
This promotion is part of a $ 6 million - plus military campaign put together by the Dutch incandescent lamp industry ; Ireported on it in February , when it was announced . It was supposed to be a “ Got Milk”-level rebranding . Bulb sale must be fashion , way worse than I ever guess , because this malodor of desperation . “ Got Milk ” was simple-minded , evocative , and fun . Dig . Drop . Done . takes an well understand product , and — in an clumsy and perplexing welter — both inflates and trivializes it . Bulbs are neither as large nor as small as this military campaign do them . The interview for this is supposed to refer to incandescent lamp on “ a deep point , ” but how ? select the same colouring material tulip as your lapdog ’s outfit is one suggestion .
A representative from Woodbine , the office behind D.D.D. ( not a bad slogan , really ) is quoted inGarden Center magazineas saying,“We know that you may not talk to consumers as if they are one - dimensional . ” Right . If there is such a thing as zero - dimensional , they have surely succeeded in creating it with the “ Ladies . ”
Once you ’ve gotten past the amazingly vapid “ Ladies ” and their goofy video , there is actually plenty of decent entropy on this website , much of it purpose at how to protect bulb plantings from predatory animals , which is right identified as a major reason nurseryman give up on bulbs . There are also good tips on container planting — I concord that bulbs are often overlooked as excellent in big pots . But I only looked because I think I should ; the overall conceit of the website is so foully preposterous that I ’ll never visit it again . Anyway , there are plenitude of great books — like Anna Pavord’sBulb — that have all this and much , much more .
Many of you will say I ’m swat a fly front with a sledgehammer here — or that it ’s not even worth a rant . PR and marketing is what it is , and all that . But once having expect at this , it was impossible not to comment .
And one does wonder what else these companies could have done with the six million . I would have been felicitous with a few novel tulip .
