In its yearly report card for 2021 , Royal FloraHolland looks back on an exceptionally good twelvemonth . Product turnover in the market number to € 5.6 billion , an increase of 21 % in comparison to 2020 . In 2021 , 11.7 billion bloom and plants were trade , 3 % more than in 2020 . Royal FloraHolland ’s operating income was 15 % high than in 2020 , mainly due to an increment in product turnover as a result of higher prices . This chip in to a plus result after revenue enhancement of € 6.5 million , whereas there was a loss of € 5.8 million in 2020 . The undecomposed figures for 2021 are dominate by concerns about the future tense of the floriculture industry , part due to the berth in Ukraine and the high Department of Energy price .
concern about the hereafter of the floriculture industryAfter a great start in 2022 , the requirement for flowers and plant fell sharply at the last of February due to the post in Ukraine . Energy Mary Leontyne Price were already gamey at the end of 2021 . They rise to uttermost heights from late February onwards . CEO Steven van Schilfgaarde : " There is a pearl in need , considerable dubiety in the market and come down consumer confidence . The necessary vigour transition can not be accomplish overnight , while high cost bequeath growers with small elbow room to invest . The outside posture of the Dutch floriculture diligence is at stake . Without administration measure , I forestall lasting damage being make to our sector ” .
surpassing yearLooking back at 2021 , it is dependable to say that the external demand for flowers and works , in prison term of coronavirus , remained at a high grade . This is the main explanation for the unspoilt price ontogeny . CEO Steven van Schilfgaarde : “ The year was also exceptional due to the heated discussions within the cooperative in the first six months about the pace of strategy implementation , the functionality of Floriday and environmental certification . Partly due to unclouded signals from the Members ' Council and based on concerns in the market , we have very deliberately prefer for a different approaching in the roll - out of our scheme . I can honestly say that never in the history of our cooperative has so much structured dialogue contain place with and between our stakeholders as in the retiring yr . We truly are a different co-op and company now than we were at the start of 2021 ” .
scheme on trackThroughout 2021 , Royal FloraHolland continued to invest in strategical projects , such as the digital trading platform Floriday and One Auction . Van Schilfgaarde : “ The core of the scheme remains the transformation of a physical mart into a digital B2B floriculture platform . Floriday will secure that we can keep up the most hefty marketplace in the world , together . With the on-going implementation of the strategy , we will endeavour to involve more growers and emptor than previously . We will focus on customised solutions and move away from the ‘ one sizing fit out all ’ approach .
Financially sound , but a difficult outlookThanks to the good results , the fiscal office has been strengthen further in 2021 . Royal FloraHolland is financially healthy and is investing heavily in the future . CFO David van Mechelen : “ In April last year , I expressed a conservative expectation that we would be able to break even . high-pitched intersection turnover due to strong pricing result in high revenue from commissions . The outcome after - tax sum to € 6.5 million . Furthermore , in view of the current extortionate rise in our own DOE toll , we will make efforts to cut costs wherever possible . We are foreknow a loss for the current year due to high energy cost and quickly changing market condition that will have an impact on supply volumes and ware cost ” .
InvestmentsIn 2021 , Royal FloraHolland invested € 68 million , 21.6 % more than the class before . Van Mechelen : “ We lease major steps last class with the Basics Right programme . After all , it is crucial that RFH , as a professional service supplier , has its process in guild and is ready for the future . In doing so , we have tone up , and where potential digitize , our basic processes with a sight to providing well services and client experience . Moreover , we have gift heavily in strategy and transformation . Examples admit investments in Floriday , in New Logistics with order of magnitude picking and in real land , such as with the inaugural of the Floradôme in Aalsmeer and with the first steps in the ontogeny of Aalsmeer Oost . Moreover , we did not have to borrow money for those investments in 2021 . In fact , not only did we finance the investment from our own cash flow , but we were also capable to reduce the bank debt to almost zero ” .
Annual reportView the Royal Floraholland annual report 2021 .
