A broader categorization for middleman , and a better chain from wholesaler to florist , using advanced engineering science . At Hasfarm , they had been strive for this for year , but the final piece of the puzzle fell into space when they find into FleuraMetz in Shanghai two years ago . That ’s when they see the opportunity to make this vision a realness . On their part , FleuraMetz was eager to figure the Chinese market , so this encounter was absolutely time . Since that coming together , the two companies have been in talks about joining personnel – a joint venture - Hasfarm FleuraMetz Flowers Ltd. - for the Chinese market that was officially herald last workweek . " We portion out the same imaginativeness and perfectly complement each other " , read Frank Koenen CEO of FleuraMetz .
Hasfarm ’s side of the storyHasfarm has been fighting on the Chinese marketplace for many twelvemonth and have their own distribution nub in Shanghai . Over the years , they have seen the traditional sweeping channels change . " Usually , a florist shop would go to the jobber on the sweeping market - that was set up in a prominent metropolis - to buy their heyday . But as the genuine estate got more expensive in the gravid Chinese metropolis , more and more wholesalers are forced to cover line outside of the urban center . In turn , it also forces florists to make a longsighted journeying . And this , combined with the trend that few flower store require to get up early to buy their flowers at the middleman , makes the intact trip less attractive . On top of that , quality is another major issue . There is no cold chain , and our high - quality products are placed next to low - quality products of local growers ( which might even comport diseases ) which results in a diminution in quality of all intersection " , explains Tim Scalongne , chairman at Kunming Hasfarm .
So , at Hasfarm , they were looking for direct inter-group communication with the florists for quite some time . " However , even though we have 3 farm in China , 4 in Vietnam and 1 in Indonesia , we could not offer all products a florist need . Therefore we were looking for a pardner . "
FleuraMetz ’s side of the storyFleuraMetz is fighting in many land and distributes their products which they source from South America , Africa and Europe in three continent : Europe , North America and latterly also Australia . They are known for their IT and marketing knowledge and have set up several apps across the earthly concern to process orders . enroll China was something that had been on their list for quite a few years , but as it is such a complicated market , they have n’t done it . " Until we foregather Tim in Shanghai " , says Frank Koenen . " It instantly felt secure , we both had the long - term vision and we are complemental . "
Joining forcesSo , they quickly go steady a skilful opportunity to join forces . For two year , they have been prove FleuraMetz ’s products on the Chinese market as well as the logistics to bring these products from the dissimilar product areas to this market . Together with Hasfarm ’s product it enable them to become a complete B2B married person for Chinese florists and wholesalers .
And with FleuraMetz ' experience in IT and selling inspection and repair , they also lay up an online lodge platform for florists . " Then , we can cater the florists with our product within 24 hour . "
They will start supplying the florist out of Shanghai , where Hasfarm already has its own distribution center with a cool off country for depot and packaging and loading loading dock .
ChallengesSetting up the on-line order platform was quite a challenge , however , explain Koenen . " At FleuraMetz , we ’ve define up several on-line order platform and apps all over the world . Every meter , it is a challenge , but as we want to host it topically , due to the firewall in China , it was extra challenging . In cooperation with Chinese technician who we groom at our military headquarters in the Netherlands , we were able to set up an order of magnitude platform that activate the Chinese florists to pay by WeChat Pay and Alipay , the most used payment method in China . "
Also order political program for wholesalersBesides supplying florist flat , they also have the dream to cooperate with middleman all over China and offer them an online program in their own lay - out so that their florists can order online at the wholesaler in their expanse . Hasfarm FleuraMetz Flowers calls this the B2B+ Strategy , where they offer single IT and merchandising service to selected foresighted - term wholesale better half all over China .
Live on July 15Hasfarm FleuraMetz Flowers Ltd. will start in July , operating from their Shanghai distribution center , and will be bouncy on July 15 . " From July 12th until July 14th the new joint speculation will present itself and insert the on-line order political program at the Kunming International Flower Expo of China . Afterwards , we will go live . "
For more information : Hasfarm FleuraMetz Flowers Ltd. Tim ScalongneEmail:[email protected]www.hasfarm.com
FleuraMetzFrank KoenenEmail:[email protected]www.fleurametz.com
© FloralDaily.com/Elita Vellekoop
