From their boxful at the auction in Aalsmeer , Willem and Dennis Liefting supply a large bit of Dutch florists . And in terms of revenue , this is their good year yet : in addition to Dutch florists remaining undefended for job ( in contrast to many of their colleagues in Europe ) , trade wind has keep at an unusually high stratum . While the market has calmed down a morsel now , it ’s likely that criminal record will be give way .
Dennis and his three colleague purchase for his clients on a day-to-day basis - around one hundred florists throughout the Netherlands - most of them free-base in Amsterdam . A part of the product is purchase free-base on pre - registered requirement , while most , perhaps 80 % , is buy " on the fly sheet " . The purchased products are directly listed in the webshop , where clients can regulate , and they ’re free to take a feel around the box . " Some break off by during the afternoon or even in the evening , because they need something extra or something particular for the next day . That ’s why I always want to have ample supplies . "
Dennis ' forefather , Willem , was 14 old age old when he joined his father ’s trading society 53 years ago . That was the scratch of a life as a flush bargainer , a professing he would extend on to his son Dennis . With an initial focus on Germany and Denmark , about a decade ago their aid shifted to the Dutch florist shop . Willem has admit a gradation back after getting up at 4 AM all his work living , and now Dennis is in tutelage of the company . Willem usually come in at around 8 , when Dennis and his colleague have already purchased most of the flowers and plants . With another 5 or 6 team members they check that all products encounter their room to the client , and vice versa .
press the buttonThe dealer do n’t purchase in the auction hall anymore , but at once from their own box . They did take the auction button with them from the hall . While pressing the space prevention also process , this method is faster , according to Dennis . " peradventure it ’s a fraction , perhaps even a millisecond , but it is noticeable . " set about at around 5 AM , they take a look at the clients ' want and what ’s on offer , the literal trading starting time at six . Depending on the day , they ’ll be interfering for anything from two to four hour , assisting where needed and answering phone call from clients throughout the day .
WebshopA solid webshop is an absolute must nowadays , Willem says . " Maybe we would have go belly-up , perhaps we would n’t have been here if we had n’t launch our own webshop 15 years ago . " Liefting was one of the first to do so , and the man are always looking to better upon it . Two year ago , they launched a entirely fresh webshop , the Advisor 3.0 , and recently they install a new , update version .
Extra pair of handsAlthough their combined experience in trade will soon exceed a hundred years , 2020 is a whole young chapter . " I ’m surprised everything keeps going , " Dennis say . " Revenue is maybe 20 % in high spirits than last yr , " Willem continues . They also have their eye on the boxes around them , an elaboration might be on the cards . And they ’re looking for an additional pair of hand , so anyone look for a nice challenge in a spring up , flourishing trade is warmly invited to send an e - mail .
For more information : Willem LieftingLegmeerdijk 3131431 GB AalsmeerNetherlandsM : +31(0)653146635E:[email protected]www.willemlieftingvof.nl
© FloralDaily.com/Geert Peeters
