In a box that felt more like a Priva square than a stall , during GreenTech Amsterdam brand - newfangled CEO Hans Peters showcases a series of horticultural invention which he had make love minuscule about until around a year ago .
Han antecedently worked for Unilever , NS ( Dutch principal passenger railroad line hustler ) , and Eneco , but now work 65 - year - old Priva since a twelvemonth . He is visibly enjoy his newfangled field of employment , having already been check harvesting cucumber in the nursery . He spoke at the bazaar about his expectation to raise a methamphetamine hydrochloride to Priva ’s 75th day of remembrance in 10 years ' time . And , in the meantime , he bring in knowledge from outside the sphere , which is in particular evident in the new Priva One product .
" During my first conversation with Meiny Prins , we discuss this , " he share with a blue-ribbon mathematical group of craft press on Wednesday at GreenTech Amsterdam . " As a troupe , we are now moving from a relatively closed to a more open structure with Priva One , concentrate on integrating organization for agriculturalist . At Priva , we require to be the brain , kernel , and soul of the greenhouse . "
Hans Peters at GreenTech Amsterdam 2024Helping cultivator ’s brainPriva One is the " ultimate integrated solution for predictive and scalable growing " for horticulture mood controller and appendage management specialist . During the exhibition launch , the first hundred Priva customers are already working with the desegregation platform .
" More and more factors are fluctuating in and around greenhouses . view vim , mood , and sustainability . These changes more and more transcend the mind of growers . Moreover , more parties are bring additional intelligence to refinement with their technologies . With Priva One , we desegregate solutions from partners such as Blue Radix , IUNU , and Source.ag . "
Martijn van Mechelen , Product Manager of Priva One , adds that a fourth selection growers can currently choose is Priva ’s own Plantonomy polish scheme .
Martijn van Mechelen explains Priva One
Combined with instant insight into craw functioning , 24/7 nursery climate controller , and personnel direction , Priva One aims to convey together everything growers need for their glasshouse , countenance them to manage , plan , and execute from a unmarried solution . " This piddle it the Experts ' Choice for predictive and scalable growing , " the Modern CEO asserts . " We want to become the App Store of horticulture . "
relaxation of useDespite having been with Priva for only a twelvemonth , Hans knows the party has occasionally been criticise for its software being " sometimes a bit complicated . " This instigate the society to concentre on a user - friendly interface for Priva One , where Hans ' knowledge from outside the sector proved priceless .
To accelerate the instauration of an optimal user environment , Priva lead a thorough search for sustenance in terms of comfort of use , dashboarding , and blueprint . They partnered with an external agency , DEPT , which Hans describe as a " run office in the field of integrated digital experiences . " The agency antecedently explicate the NS App ( an app for the Dutch national railway service of process ) . " I was a key driver behind the ontogenesis of that app . With Priva One , we do n’t want to match the current substance abuser experience in horticulture ; we need to outdo it . "
Dashboard Priva One . expand via click - through .
Big stepAt the fair , merchandise managing director Martijn showcased the developments in contingent . With a exclusive fascia , agriculturist can seamlessly transition from performance to operation . Both the fix manager , the principal grower , and the labor manager will work with Priva One , each in different ways , with the ultimate finish of being able-bodied to command operation remotely .
Martijn evidence how the system of rules argue at a coup d’oeil which crop needs attending . It is also potential to control multiple polish departments at the same time when necessary . " We can put a digital fence around four departments , for example , allowing the grower to check clime and irrigation for all of them at once . That ’s a substantial step forward . "
The ' operation ' component is a regular lineament for those working with Priva One , while the ' performance ' ingredient is not . " The carrying out component is an add - on , but I am convinced of its tot up value for the raiser , " Martijn explicate . A prerequisite for using Priva One is that a Priva climate computer is alive at the grower ’s assumption .
refinement background in Priva One . Enlargement via click - through .
FlexibilityPriva ’s brand - newfangled chief executive officer emphasizes that , despite their assurance in the new mathematical product , the Westland - based family business does not claim to " hold the ultimate truth . " " In our opened platform , growers can choose which external integrations to bestow , " he says . More than a hundred user now have one of these integration running via Priva One .
The new R&D greenhouse of HortiTech , Harmoniz , and Metazet in the Westland area , in Honselersdijk ( the Netherlands ) , where Priva is also a partner , uses the complete package and several Priva institution presented at GreenTech . These admit integration via Priva One ( include Plantonomy ) , Priva PIM , aimed at irrigation optimisation , and FS Performance , aimed at labor enrollment and optimization .
Towards OPEXWhen ask about future development , Martijn portion out his visual sensation . " The next whole step with Priva One is adding OPEX , so exploiter can directly see the costs , such as extra labor hours resulting from a conclusion made . " picture and betoken up to 72 60 minutes onward is already possible with Priva One .
Hans is cognisant that discussions about systems like Priva One almost inevitably involve AI and self-reliant ontogenesis . He envision Priva ’s new launching as system that will work with the grower as a ' Colorado - pilot . ' While Priva PIM and ECO are patent innovations , Priva One is not . " You ca n’t patent a splashboard , " he believes . " Being copy is rather a compliment . "
Work options in Priva One . expound via click - through .
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