Yesterday , the Boards of theatre director of the Produce Marketing Association ( PMA ) and United Fresh Produce Association ( United Fresh ) declare they reached an Agreement in Principle to create a raw global trade tie . Both organizations will fuse their resources and expertise to enhance member services , increase advocacy before government and the world , help member grow their businesses , and tug consumption of fresh green goods and requirement for floral products as a lively foundation of public wellness .
“ This Agreement reflects the ongoing commitment of both tie to return the gamy level of value to members , ” say Board Chairs Michael Muzyk of United Fresh and Dwight Ferguson of PMA . “ Looking ahead , we believe we can accomplish that finish well together build on the synergies and experience of our expert staffs , complementary education programs and extremity services , and a stronger voice in recommend for our industry , ” say Muzyk and Ferguson .
potent voiceFreshPlaza asked members of both produce industry organizations to gloss on the merger and it is receive with great inflammation . Mucci Farms believes the partnership with result in a stronger green groceries category as well as increased uptake of fresh green goods . “ As longstanding supporters of both the PMA and United Fresh , we would like to put out a warm congratulations to them on their amalgamation , ” aver Joe Spano , VP of Sales and Marketing at Mucci Farms . “ As both association offer a variety of all-inclusive resource to the industry , we believe this partnership will only strengthen the reinvigorated produce category and our collective goals to increase consumption of fresh fruits and vegetable . ”
Mission Produce is also happy the two organizations have resolve to merge and create a human dynamo the manufacture will benefit from . “ I am proud of to see the two tie merge and feel it was time , ” says Steve Barnard , Founder and CEO of Mission Produce . “ Both association fetch gamey value that complement one another . By conjoin forces , they will well serve the industriousness and be a stronger voice . It also means company who contribute to both organizations wo n’t be so debase and can provide more time value back to the associations . This is a vast winnings for the associations and the manufacture . We applaud the efforts of Cathy , Tom , Dwight , Michael , the staffs and other citizens committee appendage that made this pass off . ”
Increased global presenceFor Avocados Aguirre the proclamation did n’t come as a surprisal either . “ We ’ve had a sense this would materialize before it formally did , ” says Juan Escorcia with the caller . He feel the two organization merge to become a global association will be greatly beneficial . North America is a secure market but there are so many other impregnable and important markets in the world and the joint perspective will cast out a much wider net regarding information , communication , market information and more . Escorcia feels the merger will also be very helpful for the Mexican avocado manufacture . “ A global association will hold spreading the orbit and I recollect that this will give us better access and tone up our presence globally . ”
José Antonio Martínez , General Manager of Divine Flavor shares how both organizations are unique and how the combined force will result in good things for garden truck and floral . “ PMA brings everyone together and keeps us connect , having bring home the bacon us with a great political program over the years . United Fresh has been hugely important when it come to educating members on specific subject and trends concern to our industriousness , ” he say . “ These resource are essential to our business . ”
2021 and beyondThroughout 2021 the two associations will continue to operate as autonomous organizations , with the Modern association to be launch January 1 , 2022 . The unexampled association will be led collectively by PMA ’s chief executive officer Cathy Burns and United Fresh CEO Tom Stenzel in 2022 . They will report to a unexampled Board of Directors that will blend current directors from each association and fresh directors committed to the achiever of the newfangled connexion . Determining a young name will be part of the stigmatization operation the organizations will undertake this year . After 2022 , Burns will become the sole CEO of the organization .
Comments Stenzel and Burns“Through my 28 years of service to our industry , I have long recognized the potential synergies of our groups building something powerful together , ” Stenzel said . “ It is gratifying to me several years before my retirement to find a warm and attached pardner in Cathy who also believes in this shared vision . I ’m face forward to launching this young organisation together , place the phase to enhance member value while drive greater produce intake in the age out front . ”
“ By conjoin forces , we will keep to corroborate our extremity with the services , insights , and connection they seek to grow their businesses while ensuring our office and vocalisation as an industriousness has an even greater wallop , ” Burns enjoin . “ Tom has been a great partner , and I rightfully apprise his bass history , knowledge , and like for our diligence . We , along with our talented teams , search forward to leveraging our strength to serve our divers and complex provision chain . I am so gallant and honor to serve the produce and floral community at such a pivotal time in our history . ”
For more information : Mary CoppolaUnited Fresh Produce AssociationTel : ( +1 ) 202 - 303 - 3425[email protect ]
Siobhan MayProduce Marketing AssociationTel : +1 ( 302 ) 781 - 5855[email protected ]
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