OptiCept Technologies , known for their proficiency that extends the consumer vase life of blush wine by 50 % on average , has been busy prove their technique in retail . “ The commercial solution are very promising , as the supermarket are noticing higher sales , high earthy profit , and less dissipation when using our treated roses , ” says Ulf Hagman , Executive Chairman of OptiCept . Hagman share the incontrovertible commercial test results , how the auto put to work , and their finish to institute the technology to growers and more commonwealth . Ulf Hagman
high-pitched sales agreement , lower wasteOptiCept has been doing tests in Holy Order to get concrete results of what the OptiBoost ’s benefit are in retail . “ At one of the full-grown ICA supermarkets in Sweden , ICA Toppen in the Malmö area , they have been using our OptiBoost since mid - April as a test to see what would take place with the roses ’ vase life and what the general commercial-grade results would be . ” And so far , the results have been positive . “ They reported 15 % higher sales event and 25 % down permissive waste . Because of the increase quality of the roses , they increased the sales terms from 69 Swedish Icelandic krona to 89 . In total , since using our organisation , they reported a 50 % higher gross profit compare to the year before . ”The OptiBoost set up at Swedish wholesaler APH in 2020 .
unreasoning test in 100 supermarketsThe second test they are running is in partnership with the Swedish retail Ernst Boris Chain Axfood . Hagman explicate : “ We are running a blind test throughout 100 of their supermarkets . Neither the shop , staff , nor the consumer hump which rosebush are treated . We also have a command group of 100 shops selling original rose wine so that we can compare the results . The full mental test will last 16 weeks , but we already have some exciting results after only ten weeks . So far , the 100 stores selling our treated roses have reported a sale growth of 20 % , as well as heavily reduced waste . The restraint group ’s cut-rate sale phone number have remained the same compare to last yr . These results further affirm that our applied science work well and leads to interesting benefits for supermarket . Of naturally , these consumers did not love yet that the vase life would be better as well , but they do see that the flowers are already looking better in the shops , as the colors are more intense and the flower open up more equally . We are hoping that within the coming six weeks , we can also see repurchases hap , as consumers will notice the improved quality and will hopefully require to buy more of them . ”On the left : Untreated Red Furiosa . On the right field : OptiBoost treated Red Furiosa
How does it work?The OptiBoost auto is put in at the unpacking stage where dry bloom arrive in the nation of goal , where they are being edit out again and put on water . With vacancy technology , they replace parts of the air in the leaves with a special nutrition solution , explicate Hagman . “ We prang up the leave , and they , therefore , stay much longer on the vase . Also , we get a line that the roses drink a lot more . They tope almost twice as much as the one not treated . ” These past years , OptiCept has been focusing on the selling of their technology and indicate the consumer that the treat flowers will last much longer , with a 50 % longer vase life on mean . In addition , the roses already look better in the shops , as the colour are more intense and the flowers unfold more equally .
Future for growersAccording to Hagman , there has been a major sake in their applied science from the retail side all over the macrocosm . “ At the moment , we have a machine on the way to the UK , which we will install at MM Flowers . Our heading is to also have machines installed at the growers themselves so that the roses can be treat before being enchant . We have been test the discourse in Kenya already and are hop to also get a machine in South America . And in China , the rose securities industry is acquire fast , so we are activated to explore that market as well . ”
For more data : OptiCept TechnologiesUlf Hagman[email protected]www.optifreeze.se
© FloralDaily.com/Elvira Oosterbaan
