Registration is open for the Society of American Florists ' ( SAF ) 140th one-year convening , SAF Phoenix 2025 , taking property Aug. 11–14 , 2025 , at the Westin Kierland Resort & Spa in Scottsdale , Arizona . As economic pressures hop on — with new duty , increase wages , and shift consumer expectations — SAF Phoenix 2025 offers flowered professional person the tool to adapt and raise . With more than 20 expert - led sessions , this twelvemonth ’s conventionalism is design to avail attendees surmount challenge , uncover new chance , and beef up their business organisation for the future . “In today ’s volatile economical environment , continue informed is n’t just helpful — it ’s essential , " enounce SAF Chief Economist Charlie Hall , Ph.D. " This event is about throw floral professional real - earth insight they can use to lead with confidence . "
read the economical outlookThe U.S. economy is slowing , and inflation danger are reemerging . In the keynote academic term , " Ready for What ’s Next : economical insight to Drive Smarter determination , " Hall will break down central course , including interest rates , consumer outgo , and business lending . Attendees can go even deeper during an interactive follow - up discussion " rick Economic perceptivity into Action . "
SAF CEO Kate Penn will also take the stage to present the State of the Floral Industry , proffer a high - level scene of where the industriousness stands and where it ’s channelise .
Protect margin amidst come up costsWith wholesale new duty and rise pay impacting the bottom line , this year ’s programing focuses on protecting gainfulness . Sessions like " Are You Overstaffed , Understaffed or Just Guessing ? " and " Stop the Shrink : strategy to Cut Waste " offer actionable guidance on controlling labor and stock-taking cost .
Growing your business stronger and smarterIn times of dubiety , successful businesses evolve . A cross - industry control panel , " ontogenesis Through modification , " features a flower store , wholesaler , and grower divvy up how they scale , reinvented , and branch out their business . Attendees will also learn how to measure and realine their branding , and use AI tools to plow business data into actionable insights in sessions like " back by Data " and " AI in Action . "
Build an sceptred teamPeople are the key to business organization succeeder . academic session like " The Empowered Team " and " string to Sustain " help business leaders develop team ownership , improve productivity , and educate for leading transitions . Other sessions crowdsource practical way to boost employee team spirit without extend your payroll department .
Stay ahead of consumer trendsWith consumers becoming more conservative and selective , it ’s more important than ever to link up with what they prize . In " 2026 Flower Trends Forecast , " attendees will get a first look at the late predilection and influences in floral purchasing . " profile in colour " plunge into the psychology of colour and pattern to aid florist make product that aim emotion and sales .
Inspiration and networkingIn summation to didactics , SAF Phoenix 2025 is packed with opportunities to reload and connect . search hundreds of novel varieties at the Outstanding Varieties Competition , see top floral designers vie in the Sylvia Cup , and meet dozens of advanced suppliers at the Supplier Expo .
" Whether you ’re face up staffing challenges , rise up costs , or just looking for fresh mind , this event delivers real note value , " say SAF President Oscar Fernandez . " Now is n’t the fourth dimension to pull back — it ’s the time to slant in . "
If you wish to register to hang the Society of American Florists ' 140th Annual Convention , you’re able to do so at the linkhere .
For more information : SAFsafnow.org
