Veiling Rhein - Maas attain product sale of EUR 421 million in 2024 , reaching the high-pitched level of 2023 . Throughout the year , Veiling Rhein - Maas ' business execution was characterized by a lower supply of goods across all selling channel , high demand and , as a consequence , good average prices .
" In 2024 , we almost repeated the high product turnover of 2023 . In view of the unfavorable weather weather condition , which had a negative impact on our product sales , especially in the important 2d after part , this is a good result that gives us optimism for 2025 . Thanks to further developments in the ' Standort 2025 ' task and in individual marketing channels , the potential of our marketplace has continued to grow . We are now hoping for slimly more favorable atmospheric condition conditions this twelvemonth so that this potential can be optimally used , " explain Günther Esser and Cees Hoekstra , Managing director of Veiling Rhein - Maas .
The mean Leontyne Price for mown flowers at the 2024 vendue was still higher than in the 2021 coronavirus class . The very unchanging demand , combined with a significantly lower provision of mown flush , see a electropositive sales style compared to the late year . The lower supply of goods over the course of the year was particularly evident for tulips , peony and other field - acquire works , as well as for roses since the summer . The auction of potted plants , including garden plants , saw a slim declination in Mary Leontyne Price in 2024 despite an increase in the number of items .
Veiling Rhein - Maas ' Christmas business sector last year was positive for cut efflorescence and potted plant thanks to a high price level and warm requirement . In terms of color , the focus at Christmas was on classic whitened and red - with an stress on white . In improver to other Christmas classics , there was also strong requirement for roses and convenience fragrance , for example .
Almost all Veiling Rhein - Maas customers continue to habituate the physical clock to enter in the vendue - regularly directly on - site or more than 50 percent in combination with the digital options of remote purchasing , Clock pre - sale and webshop . This intend that the auction room in Straelen - Herongen , with its several hundred grandstand seat , remains the centerpiece of the market place . The number of client for Clock pre - sales increased by four per centum in 2024 . The number of Veiling Rhein - Maas customers also increased more or less across all marketing channels in 2024 .
Further growing of the business modelAs part of the ' Standort 2025 ' strategic projection , Veiling Rhein - Maas took over Hall N on the caller premises in 2024 , gaining additional space and thus more elbow room to organize the marketplace in Straelen - Herongen beautifully for the future . The 10,000 square meter of space in Hall N have now been occupied by the importation section and the servicing center , which have more possibility and potential in Hall N to offer customers and supplier an even better service . The space resign up by the relocation of the two department has been re - get and bit by bit taken over by the respective client . The customer portal vein was further produce into the Veiling Rhein - Maas hepatic portal vein in 2024 and supplement with functions for suppliers . The VRM portal now serves as the sole channel for suppliers of potted plant to defer their supplying reports . In addition , Clock pre - sales prices and minimum provider Leontyne Price can be set in the portal . The portal also contains documents such as weekly statements , everyday results and similar , which can be viewed or downloaded .
Since the end of February , Veiling Rhein - Maas customers have been able-bodied to utilize a new layout for the Clock pre - sales event . The modernisation makes it possible to use the Clock pre - sale in an optimise , webshop - ground format with a variety of new options , such as filtering and searching , as well as a significantly optimized display of the lot on offer , including production images .
As an overarching labor for the future , Veiling Rhein - Maas pressed ahead with its strategical 10 - year plan in 2024 , which is already create positively charged next prospects for the Veiling Rhein - Maas success manikin . This involves the uninterrupted ontogeny of the market , include the various marketing channel and the entire base at the Straelen - Herongen site .
First high spot of 2025The first highlight of the raw twelvemonth is the Veiling Rhein - Maas Customer and Supplier Day on 19 December 2024 in Straelen - Herongen . The focus of the event will be the first - ever election of the Customers and Suppliers of the Year 2025 . These awards , which are being presented for the first time , greet worthful contributions made by suppliers and customer to the topic of sustainability . Veiling Rhein - Maas will also present the winners of these award – Famiflora from Mouscron ( BE ) and Holzäckerhof from Unterpleichfeld ( DE ) - to the world at IPM Essen from 28 to 29 March 2025 as part of the Landgard trade fair standstill . At the IPM trade fair stand , Veiling Rhein - Maas wants to show above all how easy auctioning and buying at vendue is . The various merchandising channels for auctioning will be acquaint under the motto ' Auctioning is wanton than you think ! '
For more information : obscure Rhein - Maas[email protected]www.veilingrheinmaas.com
