root in Dutch horticulture , establish in North America and focalise continuously on the ever - changing solution needed by grower . That ’s the company hump before as A.M.A. Plastics . Cornelia Bradt - Monsma explains why they ’ve changed their name to A.M.A. Horticulture , what ’s lead on in gardening these day and what ’s next .

Richard & Cornelia Bradt - Monsma on the CGC 2018 , celebrating the new name of the company .

A prominent cake , a big crowd and self-aggrandizing smiles - that ’s how A.M.A. observe its new name at the Canadian Greenhouse Conference this calendar month . “ The name A.M.A. Plastics did n’t cover all our activities . It made citizenry think that we were a manufacturer , when we ’ve always been a supplier that does a heap more than sell charge card ” , excuse Cornelia ( Connie ) Bradt - Monsma , Managing Director of A.M.A. “ In this exciting time , with newfangled markets opening up , we operate as a solution - tug pioneer . ”

A solution - drive innovator - what does that mean ? “ agriculturalist come to us with a imagination , a wish , or a challenge . We help them make it happen , or we facilitate them find a solution by reaching out to our internet in the manufacture . ” Thanks to this strategy , the A.M.A. intersection range has rise incessantly since the society was established in 1982 .

The young logo + name were launched on the CGC 2018 .

NoveltiesSeveral young products come out this year at the CGC . For lesson , A.M.A. presented a unexampled container that is specifically designed for the organic mart . “ Growing constitutional is increasingly common and this container offers growers a solution to maturate organically and keep control over tearing and grease . ” The container is now in production and A.M.A. is already involve major order . “ retail merchant and supermarkets are driving the organic grow industry because consumer are asking for more and more constituent product , ” say Connie . “ Our client are extremely skilled and can get just about anything , but they need the right tools to see that need . That ’s where we do in . ”

A.M.A. developed the constitutive container together with grower . “ They come with input like how deep the pail should be and how much stain volume they need in gild to still maximise plants per meter . And , of course , the product has to be convenient for the staff . With our container , they do n’t have to measure the required amount of soil . When the bucket is full , that is the right amount . ”

The RootSmart system . obtain out more about it here : https://www.rootsmart.com/

CollaborationA.M.A. also collaborates with other partner in the gardening industry . With Vineland Research and Innovation Centre they developed a new newspaper flock tray for air pruning trees . “ There has been a lot of research and development in Sir Herbert Beerbohm Tree propagation over the last twenty geezerhood . While everything was focused on doing thing faster , what is healthier for the tree diagram very often has n’t been the interrogative . The wall - less , bottom - less RootSmart tray encourages lateral root growth , without blockage . As the roots derive into middleman with the air outdoors of the tray , they course trim themselves , allowing continued growth in a healthy , sidelong direction . ”

These products distinctly show how A.M.A. likes to go : in coaction with the market and with a focal point on a ready to hand solution for a convenient price . But there ’s more to it . Their variety also shows a focussing on the course in gardening , and Connie agrees . “ We are always looking for what is next by hear very carefully to our customers . We have to , that ’s our job . When grower are expect for something , we have to be able to help them . In addition to return the solutions of today , we are pore on render the solutions of tomorrow . "

Soft yield cultivationThe rise of soft yield culture is an exemplar of this as well . Six year ago , there was hardly anything happening in Canada . However , A.M.A. Horticulture experience the potentiality of the new securities industry and worked with hemangioma simplex consultants from Europe to translate the produce technique and pick up about the substratum and solution necessary for customers to succeed in North America . “ We knew masses were looking for strawberry mark and thanks to those quislingism and our expertness , we were able to help cultivator when they knocked on our door . We became experts in North America . Since then , we ’ve been asked to speak at conferences include the Ontario Berry Conference . We ’ve continued to deepen our knowledge and are now helping growers with various questions in soft fruit cultivation . ”

And what ’s next ? Can Connie rescind the drapery a short bit ? Will it be cannabis ? Connie agrees it is an of import emerging market , but also looks forrader even further . “ The cannabis market is very blistering right on now and we have developed important expertise in this area , but we know it will normalize , too . We challenge ourselves to look for future hurdles and begin working on a root before it ’s even involve . We calculate at the big trends - labour , sustainability , water system - and immix those with the conversations we have with growers . This way , we are right there in the trenches with them , help to sweep over today ’s challenge , and prepare for the challenges on the view . ”

For more selective information : A.M.A. Horticulture2011 Spinks DriveKingsville , ON   N9Y 2E5CanadaT :   519 - 322 - 1397 or   800 - 338 - 1136F :   519 - 322 - 1358[email   protected]www.amahort.com